Jacob Trollback: Designer as Author
Listening to Trollback's lecture, he made many important points.
-The first point he made was that motion emphasizes storytelling in a more natural and inherent way as opposed to print.
-One should design things that make sense to them, and design that works for them. What a design is saying is much more important than what it looks like.
-Practicing self determination to satisfy yourself via design helps you develop and express your ideas with more impact.
-Argues that Bach's Partitas music is much like Helvetica.
-Claims that discussions and advertising don't work very effectively to make an impact. Pleas do not work. Emotional messages can work universally, therefore comedy is a fairly effective means of conveying a message. Emotional work is very individual, which makes it hard for emotional messages to reach a wide audience.
-The human mind uses imagination all the time and for mostly all forms of thinking.
-All we have is creativity, love, and violence.
-Explains that when taking inspiration from other forms of art or design, one should think of what values and emotions they would be transferring form the inspiration.