Dieter Rams- 10 Principles for Good Design
1. Good design is innovative- Expresses that the designer should keep in mind what is happening in his or her surroundings to create a truly innovative design.
2. Makes a product useful- Product should function psychologically and aesthetically.
3. Is aesthetically pleasing- Well executed objects can be beautiful.
4. Makes a product understandable- The product at its best should be self explanatory. Should be easy to comprehend and use.
5. Is unobtrusive- Used like tools, the design should be neutral and restrained. This would prevent it from being distracting
6. Is honest- Does not try to represent or stand for anything other than what it really is.
7. Long Lasting- Should avoid being fashionable for it will be easily out dated or antique.
8. Thorough- Nothing in the design should be left to chance, every part of it should be considered.
9. Environmentally friendly- Conserves resources and minimizes pollution on the environment.
10. As little design as possible- not burdened by non-essentials.
I agree with many of these principles, although I think that there are of course some exceptions to these rules.
Don Norman- 3 Ways Good Design Makes You Happy
Don Norman speaks for about 12 minutes about very important aspects of design. He starts by talking about beauty. He then expresses that he values beauty and functionality. He uses a few examples such as google and an IQ test to illustrate the fact that "Pleasant things work better".
Supported by his examples, he then states that feeling good produces new ideas and makes one more creative. He briefly mentions how humans and animals are naturally attuned to reacting positively to bright colors. He then introduces the 3 aspects of design which are the main focus of his lecture: Visceral, Behavioral, and Reflective. The visceral portion is unconscious is pleased by the aesthetic portion of design. Behavioral parts of design are also unconscious and govern how people react to design. A persons reflective reaction to design is how they look over what is going on. How their superego reacts to what their senses are telling them. Overall, I believe that Don Norman is supporting very good things in design. It is people like him that are taking design in a great direction for the future.
If I could ask him any question, I would ask: "When did you develop these ideas about design and what were some key experiences that facilitated these ideas?"